about Louise


Louise Holloway is an international entrepreneur, educator, creative director and designer
in the fields of project management and communication strategy. She is the co-founder and Director
of the Energy Endeavour Foundation, governing body of the global Solar Decathlon Europe competition
in resource-responsible habitation.


Born in Canada, Louise completed her BFA at the Nova Scotia College of Art & Design University; 
with an endowment grant from the National Centre for Plastic Arts in Paris, she earned
her Master's degree from the Atelier National de Recherche Typographique. After years in the film,
advertising and publishing industries, she launched her Paris-based communication consultancy,
advising public organisations, institutions, and consumer brands such as the OECD, 
the Public Works Administration of Luxembourg, Baccarat, Remy Cointreau, PepsiCo Europe
and the Solar Decathlon Europe. Louise is a leader in branding (diagnostics, positioning & identification),
directing multi-disciplinary projects in cross-cultural arenas, steering project engineering,
account management, creative marketing services and scientific teams.


An inspiring, award-winning educator and leader, Louise builds bridges between client projects 
and academic initiatives. Currently, the emphasis is on messaging for architects and the smart citizen
in the urban landscape. She has taught and lectured at universities in many countries, notably in Canada,
Europe, and Asia, including a decade at Parsons School of Design. Louise leads Master's and executive seminars,
including missions with the American Universities of Paris and Armenia, Shanghai Normal University,
and the Paris-based Ecole de Communication Visuelle. She is a regular thesis advisor and adjudicator
for international design competitions. 


Committed to youth-driven initiatives in resource optimisation, Louise works with dedication
to expand awareness activities beyond habitation in the built environment to include entrepreneurship
and human capital. Louise integrates creative methodologies into her client projects, studios and labs,
weaving words and pictures to produce effective, long-lasting communication solutions.


A selection of Louise's earlier works is presented on this site.

Currently, Louise is a visiting lecturer at the Tsinghua Shenzhen International Graduate School.

Find Louise on LinkedIn!